By Spencer “The Catalyst“ Rubin
DID YOU KNOW YOUR LIGHT BULBS TELL YOUR CUSTOMERS A LOT ABOUT YOU & YOUR BUSINESS?
SURE DO!
There is a business I frequent 2-3 times per week, and more often than not, there are MANY light bulbs burned out. In the bathroom, there are 3 of 7 that have been burned out for MONTHS! Months…not Month. 1 day is too long! It’s nice to be able to see, ESPECIALLY in the restroom!!
If you can’t change your burned out bulbs…or if you simply don’t care to do so…why should I care about you (and want to return)??
A 4-pack of bulbs costs about $5.97. Some individual bulbs cost a lot more! But you want to know what costs the most? Showing your customers that you either don’t care, or don’t pay attention to details.
If that is the case, maybe you don’t care about the service or product you provide. Maybe you do, but you leave my mind to wonder, and that is about the same as you not caring.
So, easy peasy…walk your business daily & weekly, and…
…change out those burned out bulbs…before your customers are the ones burned out on you!
Hey…while you’re at it, if you allow customers to use your restroom (always a nice service), please clean it daily.
Like dead light bulbs…smelly, dirty bathrooms with stained commodes tell you’re your customers a lot about you and your brand.
- Be Great! Just Being Good, Kills Greatness!
- Make It Easy For People To Do, And Keep Doing Business With You!
- Look Up…And Surprise Someone!
Spencer Rubin is a sales/marketing expert who has spent 25 years in the industry. Spencer has become a passionate advocate for the success of small, local business owners. To sign up for Spencer’s weekly Catalyst Newsletter. Contact 971-732-4745.
The post Catalyst – The Newsletter: Light Bulbs and What They Say About You appeared first on Beaverton Resource Guide.